I’ve worked for 2 years as Copywriter & Narrative Designer on Avakin Life, a 3D virtual world wildly popular in places as diverse as the USA, Russia, Indonesia and Brazil.
As the only full-time writer on the team, it’s my job to bring our world to life through the everyday experiences of our players. My biggest responsibility is creating narrative arcs, developing characters and writing dialogue for twice monthly LiveOps events. This involves understanding our audience and crafting exciting, fulfilling stories experienced by 7+ million players each month.
I also write pretty much all the copy needed in other areas of the app (and beyond): tutorials, UI text, promo copy, patch notes, press releases, website text and app store copy. I have created Style Guides and Tone of Voice documents – and helped implement these across our team – to make sure we always speak to players in the right way, for the right reasons.
Take a look below for some examples of my work.
add character bio
add narrative structure (communicate characters quickly and effectively; successfully convey narrative even if players skip; give players enough information to solve the puzzles)
add some dialogue
add new image