Looking for samples of my work, eh? Here are a few favourites in my content portfolio:
- Tell Stories that Sell: the Best Customer Success Story Template Skeleton
- The Best Video Content for Every Step of the Marketing Funnel Convince & Convert
- 15 Inspiring Video Marketing Tips from First-Class Marketing Experts Business2Community
- What is Video Content Marketing? Overview & Resources Skeleton
- Why Games Are Best When They Accept They're Games Medium
Case study: a 20% conversion rate machine (in the form of an e-book)
I wrote a 10,000 word e-book for video agency Skeleton about video content planning. It features the 5 key steps their audience should to take to create successful video.
Its purpose? To consistently draw in leads and act as a cornerstone of their content marketing strategy.
To drive traffic to the e-book, I created related blog posts with calls-to-action leading to its gated landing page. This page (yes, I wrote the copy for it too) converts 33% of all visitors.
Of all the traffic associated with this campaign, 20% was successfully converted by the e-book. Over a year it has generated 77 new quality leads ready to be passed onto sales.
Case study: 1,500 shares & backlinks from an authority site with a single post
Video agency Skeleton wanted to educate their target audience about the power of video through the marketing funnel. So I wrote a blog post called 13 Video Content Marketing Examples That’ll Energise Your Funnel.
Then I contacted digital marketing company Convince & Convert, who asked to feature the article on their award-winning blog. We gained a huge push to brand awareness and a handful of backlinks from a site with a Domain Authority of 79.
Now the post ranks on page 1 of Google for the keyword video content marketing examples and has gained almost 1,500 shares. Most importantly, the article drove quality traffic back to the site that converts at a rate of 11%.